For this international project 4Kweb were asked to design a website for IPENSE - an intellectual property (IP) specialist firm centrally located in Kuala Lumpur, the capital city of Malaysia. We were approached by this Malaysia based firm to help them enhance their online presence and position them in such a way as to increase the amount of profitable new business they were generating online.
A complete conversion focused redesign of their site was first required to appeal to their target audience. A comprehensive content strategy was then designed and implemented focusing on the main areas of business they wished to promote in order to increase enquiries across those areas.
Their well-designed, well-structured, content rich, fully optimised and responsive website continues to generate profitable new business each month.