Since the increase of smartphone sales over the last 5 years more and more people are now browsing the web on smaller mobile devices. Having a smartphone with internet browser/search engine at our fingertips has revolutionised the way we live our lives. It’s now possible to find new shops and restaurants while on the move, find and buy products, book holidays, cinema tickets, spa days, taxis – all while waiting for a train or a friend. And it’s showing no sign of slowing down.
Web design changes needed
In response to this Google have changed its search algorithm to reward sites that are mobile optimised.
This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously. A site’s “mobile friendliness” will now play a key role in the way it is ranked, and sites that are not mobile optimised will appear lower down on Google’s search pages. So its vital for your web designer to incorporate these changes into your company website.
With mobile search growing at 10x the rate of desktop, businesses that don’t have mobile ready site stand to lose up to 1/3rd of their traffic. This could have a massive impact on the performance of your business.
The algorithm will scan each page on the site, checking for load times, responsive design elements, and mobile best practice. For now searches on tablets won’t be affected, but this is likely to be in the pipeline – so it’s worth getting ahead of this change.
Google has provided a simple way to check to see if your website is ‘Mobile Friendly with their Google Mobile Friendly Test. Take a look and see if your website is ready or if you need a re-design of your website.