Today Google are updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
Structured data site names and URLs
In addition, Google is providing support for schema.org structured data for Websites to signal to the algorithms how to substitute Website names for domain names, and the URL structure as breadcrumbs.
Although initially announced to come into effect in the USA today expect a worldwide roll out soon, so expect more websites to incorporate breadcrumbs in their web design.
Developers will need to take all this into account when designing websites for their clients.