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4Kweb - Website Design Bedford4Kweb

5 Web Design Trends for 2016

Web design thrives equally upon two parts: innovation and imitation. In other words, we all like to seize upon the latest and greatest trends and techniques, use them until they’re ubiquitous, and start looking for the next big thing. The first part of the year is the perfect time to start searching for such addendums, so let’s explore the techniques that will make a big splash in the latter half of this decade.

1. The ‘Hamburger’ menu

Some people love it others hate it, one thing is for certain is that this has become easily recognisable due to its widespread use.

5 web design trends

2. Long scrolling websites

Placing all your important elements at the top of your homepage is now a well-known myth. Thanks to smartphones almost everyone is accustomed to long scrolls. The technique works especially well for sites that want to guide users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.


3. Card Layouts

Pioneered by Pinterest and now more so with Google Now, Android Lollipop and Marshmallow, cards are everywhere on the web because they present information in bite-sized chunks perfect for quick reading.

cards web design trends


4. Less stock images more in house photography

We’re starting to see more and more websites avoid the use of stock images and instead use more in house photography over something that feels much more designed and personal to the site itself. There is no doubt that using real images to show off your product/service offers a more bespoke look to a website.

web trends 2016 stock images

5. Material design takes off

We mentioned this in our Top 3 Web Design Trends 2015  post but the adoption has been a bit slow. However, designers now have a better understanding of Material design and we anticipate they will start opting to use it more in their designs as documentation and examples become more widespread in 2016.

Material design 2016


web designer trends

3 Design Trends influencing web design in 2015

Line Icons and Ghost Buttons

Ghost buttons are making a big impact with both designers and online visitors. Ghost buttons are described as “empty” and “hollow.” They are bordered by the thin line with plain text (in sans serif) inside them to encourage website visitors to click the button and take them to an offer or a landing page.

The buttons/icons are simple aestheticaly which appear lighter and act as support to larger full width and more colourful photography or design illustrations. They also compliment the flat, and now material, design styles that is ever growing in popularity.

They also have become integral to the flat interface style that has grown popular in the past few years.

They appear as if they are transparent, which explains the ghost name, and do not overly standout, but still prove to be effective calls to action and grab website visitors attention due to their simple minimalist appearance. That is why web designers, seo experts and client love them!

Google used ghost buttons to allow for an uninterrupted image of the tablet product in use. This design takes the focus away from the text, and focuses on the Google tablet being used by the young child.

nexus 7 web design

The example below from Verbal & Visual used a filtered image to bring more attention to the light text and action button, which looks as if it has risen above the image.

ghost text example

These combinations of techniques helps to draw site visitors straight to the content you want them to see.

Material Design

In 2014, Google published the material design specification with a goal to provide guidelines for good design and beautiful UI across all device form factors. In 2015 we have seen this design philosophy move onto Android mobile and table devices.

Below you can see an example of material design in Google’s messenger app.

Google Messenger

nimbusnine.co shows the use of material design in their website.



Full Screen Video

Video has always been an important tool in communicating with web visitors. It especially works well when designing websites for bands, luxury brands, fashion shows, advertising campaigns or film and TV.

Apple used this to great effect with the launch of the new Apple Watch.

apple watch

Here is another example of full width video used be web designers in 2015, filmmaker living in Austin, Texas films.bybrettjohnson.com

Material Web Design

Top 3 Web Design Trends 2015

The number of people connected to the internet for the first time exceeded three billion users in 2015. That’s 40% of the world’s population! With cheaper smartphones now becoming more available the web audience will continue to grow in 2015.

Is your website is in need of an upgrade for the new year? Take a look at the Top 5 Web design Trends going into 2015..

1. Vertical website design

Vertical web design will continue to dominate the web as more and more consumers of web content arrive via smartphones, tablets, and even smart watches.  Users often prefer to scroll up and down a page rather than switching between them.

Take a look at a few websites designed by 4kweb, Serenity Cakes Bedford and Develop EBP When browsing through a mobile device the user scrolling experience is more familiar with popular mobile apps such as Instagram and Facebook.

mobile web design Mobile design Websites

2. Responsive Design

Responsive design allows the same content to be loaded on any device, across any resolution, without the need to create separate mobile-optimized pages. This reduces web development time, costs and gives the end users a better viewing experience.

Responsive web design


3. Material Design

Materail Design

The shift towards material design originated with Google. Google launched their new style language called Material Design. Thanks to the guidelines provided by Google’s graphic designers it is now possible to easily create graphical and innovative interfaces.

Material Design was originally produced for Android and looks great on mobile devices. Check out a post by Material Design Blog  15 Awesome examples of Material Design done right

Google Inbox Material design

google mobile friendly

Is your website Mobile Friendly for Google’s mobile algorithm change?

Since the increase of smartphone sales over the last 5 years more and more people are now browsing the web on smaller mobile devices. Having a smartphone with internet browser/search engine at our fingertips has revolutionised the way we live our lives. It’s now possible to find new shops and restaurants while on the move, find and buy products, book holidays, cinema tickets, spa days, taxis – all while waiting for a train or a friend. And it’s showing no sign of slowing down.

Google Office

Web design changes needed

In response to this Google have changed its search algorithm to reward sites that are mobile optimised.

This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously. A site’s “mobile friendliness” will now play a key role in the way it is ranked, and sites that are not mobile optimised will appear lower down on Google’s search pages. So its vital for your web designer to incorporate these changes into your company website.

With mobile search growing at 10x the rate of desktop, businesses that don’t have mobile ready site stand to lose up to 1/3rd of their traffic. This could have a massive impact on the performance of your business.

The algorithm will scan each page on the site, checking for load times, responsive design elements, and mobile best practice. For now searches on tablets won’t be affected, but this is likely to be in the pipeline – so it’s worth getting ahead of this change.

Google has provided a simple way to check to see if your website is ‘Mobile Friendly with their  Google Mobile Friendly Test. Take a look and see if your website is ready or if you need a re-design of your website.

google mobile search

Google changes to mobile search

Today Google are updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

new google mobile search


Structured data site names and URLs

In addition, Google is providing support for schema.org structured data for Websites to signal to the algorithms how to substitute Website names for domain names, and the URL structure as breadcrumbs.

For more details and code examples, Google has made available its documentation for site names and breadcrumbs to help web designers

Although initially announced to come into effect in the USA today expect a worldwide roll out soon, so expect more websites to incorporate breadcrumbs in their web design.

Developers will need to take all this into account when designing websites for their clients.

Responsive Web-Design Bedford

Responsive Web Design Trends in 2015

4Kweb firmly believe that 2015 is the year for responsive web design. Every website designed by 4Kweb incorporates this design philosophy.

4 out of 5 smartphone users buy online using their smartphones.  The conversion chances of the mobile users are 3 times more than the normal desktop users. This is why Google, from 21st April 2015 will promote ‘Mobile Friendly Websites’. Here is a link to test whether your website is Mobile Friendly https://www.google.com/webmasters/tools/mobile-friendly

This infographic, brought to you by Go-Gulf, revolves around the importance of the responsive website design according to the latest statistics.

responsive web design

responsive web design 4kweb


Serene-Beauty Web Design

Serene-beauty.net website is now live take a look at their website and services they offer.

Serene Beauty offer the opportunity to treat yourself to the ultimate indulgence and have a pamper party in the comfort of your own home. 

This responsive website was designed to showcase their services and treatments they offer throughout Bedfordshire. 


“Thank you for the web design. I am very happy with it especially the moving background images, they came out great! Can’t wait for my current and future clients to see it. I highly recommend 4Kweb for any web design needs ”
Sareena – Serene-Beauty.net